How Green CAN BE YOUR Simple Sms Marketing Guide
What is SMS?
SMS stands for Short Message Service and are generally 160 character texts sent between cell phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is an extremely fast and personal communication method on par with a telephone call in perceived trust.
What is SMS Marketing?
SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to control the SMS sending process. These bulk SMS systems range in cost and functionality. The very best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Be sure to only deal with a reputable SMS gateway as delivery reliability can vary a lot.
Several types of SMS delivery
There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying exactly like a more reliable connection as you still pay for messages not delivered.
The very best bulk SMS service could have a combination of good quality international routing and cheap sms prices. If you have a service that requires guaranteed delivery such as an emergency or alert service you then should work with a direct local connection, even though that is still not 100% guaranteed to provide it will give you the highest percentage of success.
It will generally cost double though.They are just the basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As Envio SMS masivos as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from afterward you you should have great success.